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Adidas Sport Performance is well-known as the branch-brand which represent the core value of adidas generally. Appearing firstly in 1991 under adidas Equipment and the logo formed as the current, then it officially changed the name to adidas Sport Performance and continue to become the imagery of sportwear industry in the world.
The name “adidas” was combined by the first name and a part of the last name of the Founder – Adi Dassler. This brand was validated on August 18th, 1949 in Fuerth, nearby Adi’s home-town Herzogenaurach, Germany. Including 47 staffs at beginning, adidas always moved forward with the discipline: “Delivering the best shoes to athletes”.