It can be said that the history of development of Samsonite is closely linked with the history of tourism, because: In 1910, tourism was very primitive and only for a few people who wanted to see the world. The first suitcases were made entirely by hand and were mainly based on the principle: durable, withstand the strong shocks of long journeys for a small and wealthy clientele.
“Life is a journey” – Samsonite’s continuous development journey with more than a century of history continues to explain the close connection between Samsonite and the tourism industry. With creativity, exploiting many different aspects of the traveler’s life expressed in each product, Samsonite has strongly inspired visitors as well as brought new ideas to the tourism industry. In particular, creating stimulation about experiences, the desire to explore the world as well as find about history and the past. Today, Samsonite continues to assert itself as the leading brand in the suitcase manufacturing industry with the introduction of high quality products, elegant and compact designs. Design many utilities inside to meet all the most necessary needs of people who are constantly on the move. In all of its products, customers’ wishes are always the top focus for Samsonite to research and make decisions for design ideas to become reality. That is also the driving force that helps Samsonite always be a pioneer brand in offering suitcase products with outstanding features: such as the first wheeled suitcase, the lightest, most durable suitcase… In the world.
Today, Samsonite continues to lead the suitcase industry with its guiding principles, Shwayder’s vision is expanding to take on a global trend with an unprecedented background in new product
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